Description:
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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U.S. Median Salary(starting) |
$36,900 |
U.S. Median Salary(mid-career) |
$81,500 |
Note: These numbers are national averages so you could make more or less than these amounts.
Actual expected salaries will vary depending on your chosen career path, experience, and even your geographic location. Are you interested in detailed information about the forecasted demand for a particular profession? Are you interested in the estimated salaries such positions are likely to pay? The Bureau of Labor Statics website allows you to search on a particular job, whether listed here or not, to give you this information.